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Small firm and have no idea how to create customers?
here is your guidance to a loyal customer!
But first you need to know how to create a customer:
⦁ Customer is a person who buys goods or services from a shop or business.
It’s five simple and direct steps to create customer:
Step 1: Understand what drives value for your customers.
Step 2: Understand your value proposition.
Step 3: Identify the customers and segments where are you can create more value relative to competitors.
Step 4: Create a win-win price.
Step 5: Focus investments on your most valuable customers.

Along with those steps Here are six things you can focus on which can bring true value to your brand and your consumer:
⦁ Become an authority. When your consumer feels that you are the authority in your field, then your value increases tenfold.
⦁ Study and understand your customers and Always consider their perspective
⦁ Listen to their feedback.
⦁ Develop a memorable customer experience.
⦁ Consistently work to improve customer satisfaction.
⦁ Implement marketing models into your strategy.

⦁ So, to create a loyal customer first you have to create values, and Value is simply being of service.

In this sense, value is the potential to serve. When you build products based around serving your customer mission, you can’t help but create value. It really is that simple.

But What does it mean to be a loyal customer?
Customer loyalty is the likelihood that existing and previous customers continue purchasing from a specific company. Marketing and customer service departments of many companies spend significant resources on customer loyalty. In other words, they give great attention to retaining existing customers.
Loyalty programs that reward customers for additional purchases, for example, aim to boost loyalty.
the Financial Times’ glossary, says the following regarding the term:
“Customer loyalty can be said to have occurred if people choose to use a particular shop or buy one particular product, rather than use other shops or buy products made by other companies.”
“Customers exhibit customer loyalty when they consistently purchase a certain product or brand over an extended period of time.”

Know the difference Customer loyalty vs. brand loyalty!

Although the two terms are closely linked, they are actually two different concepts.
Customer loyalty mainly relates to consumers’ overall purchasing power. It is about what the seller can offer customers in terms of money-saving deals and regular price discounts.
On the other hand, brand loyalty does not have much to do with money or prices. Brand loyalty is all about how consumers perceive the company’s brand. This may be through reputation, previous experience with the company, or promotional activities.

Boosting customer loyalty
Companies can boost customer loyalty by maintaining overall low prices. They can also offer multi-purchase deals, special offers, and regular loyalty discounts.
These strategies will help prevent customers from buying goods and services from competitors!

Maintaining brand loyalty
ReSci, a company that brings artificial intelligence to marketing technology, says the following regarding brand loyalty:
“Brand loyalty, on the other hand, is much easier to maintain once established. As long as your product quality and the level of service you provide remains the same, brand-loyal customers will feel little need to check out the competition.”
“In that sense, brand loyalty is less risky than customer loyalty and requires little effort to keep.”

Retaining customers
Customer retention refers to a company’s ability to retain its customers over a specific period. In other words, ‘to keep them.’
Not only do loyal customers help sales, but they are also more likely to buy high-margin supplemental goods and services.
According to BeyondPhilosophy.com:
“Loyal customers reduce costs associated with consumer education and marketing, especially when they become Net Promoters for your organization.”

Here are the biggest trends that are driving customer loyalty today:

Personalization
Studies have found a correlation between customer satisfaction and personalization. According to the Bond Loyalty Report, 79% of customers in a survey indicated that they were very satisfied with high personalization loyalty programs.
The study also found that loyalty programs where customers felt recognized and special had 2.7 times more satisfied members.

Partnerships
Over the last couple of years, more brands have been seeking out strategic partners to stay ahead of their rivals.
Partnerships help extend additional value to brands, which enhances both customer and brand loyalty.

Omnichannel and multichannel programs
Traditional programs are making way for multichannel or omnichannel-based loyalty programs. Omnichannel loyalty connects consumers to a brand across every touch point seamlessly.
It also allows members to receive rewards for spending and engaging across all channels.
Social responsibility
A growing number of consumers want businesses to be active in their communities. If a company serves as a driver of change, customer loyalty benefits considerably.

You also must know how is customer experience different from customer service!

In most cases, a customer’s first point of contact with a company is usually through interacting with an employee (either by visiting a store or by speaking on the phone). This gives your business an opportunity to deliver excellent customer service.
However, customer service is only one aspect of the entire customer experience.

“For example, if you book a vacation on the phone and the person you are speaking with is friendly and helpful, that’s good customer service. Yet, if your tickets arrive early and the hotel upgrades your room, then that’s a great customer experience!”

That’s how the two are different!

Customer service is still as important as ever, it’s no longer the sole focus of customer experience. Now, the customer experience brings new ways to strengthen customer relationships through technological breakthroughs.

But How important is customer experience?

A survey by Bloomberg Businessweek found that “delivering a great customer experience” has become a top strategic objective. And a recent Customer Management IQ survey found that 75% of customer experience management executives and leaders rated customer experience a ‘5’ on a scale of 1-5 (5 being of the highest importance).

The challenge here is that even though it’s a high priority, many companies are failing.
According to Bain & Company:
when we asked organizations to rate their quality of customer experience, 80% believe they are delivering a superior experience. This is compared to only 8% of customers who believe they are receiving a great customer experience.
So how many brands are truly delivering an excellent customer experience?
Surprisingly, not too many.
In fact, less than half of all companies deliver a good (or better) customer experience.
Customer expectations are rising, and faster than the speed that companies can improve their customer experience. Customers expect every interaction, end-to-end, to be the best experience they have with any company not just yours!

So, the question remains, how can your organization create a great customer experience?

Here are 7 ways to improve the customer experience

By: https://dribbble.com/shots/5323657-You-re-excellent
⦁ Create a clear customer experience vision
⦁ Understand who your customers are
⦁ Capture customer feedback in real time
⦁ Create an emotional connection with your customers
⦁ Act upon regular employee feedback
⦁ Use a quality framework for development of your team
⦁ Measure the ROI from delivering great customer experience

In the end you must know that the Customer expectations are higher than ever and word of mouth travels fast!
And as the customer becomes even more empowered, it increases the importance of the customer service experience.
Customer experience is an area that needs constant nurturing and care and, with a greater focus on customer experience strategy, companies will realize a positive impact on customer loyalty, higher retention and increased revenue growth.
And finally, how do you know if all this investment in your teams, process and technology are working and paying off?

The answer is in the business results.

And you, what do you think?

How can you survive as a designer in a world where “everybody is a designer”?

Technology has made us all the same.

People started to ask themselves why they would pay you to do something they could do at home.
Everybody now has a copy of Illustrator, Photoshop or any form of design software. In addition the internet has made once exclusive design tools accessible to everyone.

If everyone has the same tools to work with, designers have to offer something that people can’t do themselves. Something they don’t have. Something that will make them come to you.

In other words, What will make you different?
Don’t worry, we got your back!

These simple steps will make you the ONE!

First of all You have to Innovate!

People may have got the tools to design for themselves. What they can’t get are your incredible ideas!
If you have a portfolio full of thoughtful, well imaginative ideas, people will come to you for your creative potential, as well as technical ability.
We know it’s not your first time to hear that and we know that it’s easy to say this and harder to do and of course you need an income to support your living.
But all it takes is one small step to get on the way to refreshing yourself and breaking bad habits.
If you live just to earn your daily bread, perhaps you need to rethink. As a creative, you can choose to work with things that inspire you and make you stay motivated. choose that quickly because time moves so fast around us and it’s easy to get stuck in one way of working, the way you’ve always done things. So push yourself to change and make sure you’re passionate about what you spend the majority of your working life on.
Do that and you eventually you will be earning your daily bread from what you love and passionate about.

Second: To infinity and beyond!

Adding value is a quick way to prove yourself.
For example:
If you’re doing up a logo for someone, send along two or three mock ups near the end.
You could do a corporate identity mock up, or simple one item mock ups.
This will might have taken them all day to do up, but only takes you a couple of minutes.
Imitation is a great way to make things more “real” for clients. It helps them get excited about the work.

Be Careful, that’s not the end of it, You have to push yourself higher.
So start out by trying to do things differently every day. Open your mind to creating by hand. If you’re only creating by hand then open your mind to start creating digitally or something else entirely.
Push yourself higher each time!

Third: Too good to resist!

This doesn’t just mean you have only to be good, you have to let people see how good you are as well, they have to watch your art as if it’s a masterpiece.

Make sure your portfolio has all of your best art and always up to date work in it.
Make the portfolio itself beautiful. Choose a theme for your online portfolio that matches your touch and your style. Looking at all of your great work assure clients why they are putting out their money for a professional designer or should we say Artist.

By raising your own bar and ambition and by pushing your ideas and inspirations down, you will see a change in your results.
Be too good to resist.

Fourth: Give Back!

Pay back to the design community and to your clients.

You can give back by anything you can afford like:
templates, blogging, uploading freebies and tutorials to your website or a little free design work for charity causes.
If you even can’t afford that, then create a side-project in your spare time. Do it with friends or family. Just make sure you do something that you feel passionate about and that can help others to succeed as you did.
All of that will help you to be the first person people think of when they think design.

By https://dribbble.com/noamweiner

After you know those steps to the heart, or have done them already ..
Feeling mentally exhausted and overwhelmed with the demands of your creative work, you are not alone!
This is something many designers experience throughout their careers.

We know how difficult it can be to flex those creative muscles when you feel mentally checked out. So, here are eight creative designers sharing with https://dribbble.com/ how they deal with burnout and get in a better headspace, so the next time you feel burnout, lean on these designers’ advice to get back to your creative spark and your best work.

“Give yourself some creative freedom”
Usually, I hit burnout because my client work isn’t allowing for the same kind of creative freedoms as my personal work. So, I look for a middle ground. I ask myself what kind of client work I would want, think of local businesses that fit that mold, and turn their “re-brand” into a personal creative project. That way, there’s an off-chance that my personal work may end up being picked up by a business and used even though I created within my own guidelines.

• Joey Bareither

“Engage in physical activity”
I think of creativity as a form of problem-solving, and problem-solving wears me out. Just like athletes, creatives need rest days — only it’s our brains, not our bodies that need the respite. When I hit a wall, I take a day or two off and fill it with physical activity. Swimming and cycling are my favorites. This seems counter-intuitive, but it gives my brain a chance to recharge. It also helps me sleep much better which, in turn, produces my best ideas. When I get back to work, I find that the increase in productivity and motivation make up for any time lost.

• Will Dove

“Check-in with yourself”
When I start to feel burnout creeping in, I check in with my most basic needs as a human: Am I sleeping enough? Eating well and hydrating? Getting up from my desk to move around and get some fresh air? Making sure to take care of myself helps me to do better work and keeps burnout from becoming an overwhelming distraction from the things I need to do.
-Meghan Lambert

“Distance yourself from work”
Creative burnout is nothing to be ashamed of and has nothing to do with your worth, talent, or skills. Once I’m stuck, the only thing that helps me is to take a break and allow myself to get some distance from my work. Depending on what I need and why I feel burned out, I either take a rest, do sports, pursue a hobby that has nothing to do with my work, or follow a tutorial to develop my skills and learn something new. Nowadays, I’m very strict about doing something small everyday that fuels me and prevents burnout.

• Anna Wassmer

“Lean on friends & mentors”
Burnout is like a magnetic field that keeps your pencil from moving. To get through it, I lean on my creative friends or mentors. Let me tell ya — your creative mentors and friends can see the potential in you and spark a flame into your work. I can’t tell you countless times at the studio when I don’t think I can push through an idea and my studio mates see this and push me to step away, laugh a little bit, and know it isn’t the end of the world. Encouragement is key push through my burnouts. Sometimes we all just need a little support and a reminder that you are AWESOME!

• Kristen McGriff

“Allow yourself to hit pause”
My go-to strategy when I feel creative burnout creeping up is to give myself permission to pause and shift gears into something totally different; which for me could be my guitar, my bicycle, go for a walk, a video game, call a friend, etc. Even if I have a tough deadline, those things help me through and to learn how to be more preventative.

• Katie Chandler

“Change your environment & reignite your passion”
Creative burnout can and will happen. I don’t have a method that always works so I usually try a few methods, I call it creative inspiration troubleshooting. Change your environment — I work in our retail store but there are millions of distractions here. Working from home allows me to relax, stay focused, and chill with my cat and dog all day.
Also, remind yourself why you love design. It’s easy to feel uninspired when a project you’re working on isn’t your favorite. Look at your favorite designers’ work. Get excited about design and remind yourself why you’re doing it in the first place.

• Mark Johnston

“Try something new”
I’ve found the best way to handle burnout is to make sure it doesn’t happen in the first place. We all spend countless hours drawing and designing and prototyping, so the most important thing is to build a healthy routine around that and keep things exciting. I like to channel my creativity into something different.
If I feel like my creative juice is running low, I take some time off work and focus on a different creative thing instead. I try out a new recipe or practice writing or go out and take a couple of pretty pictures with my phone (who needs a fancy camera these days eh?). This helps me stay inspired, so I can go back to my projects with a fresh head and some new ideas.

• Lilla Bardenova

Let us hear from you,
How do you deal with burnout as a creative Designer ?

Throughout the past two decades, the Google logo has been iconic and easy to recognize. And across all of its evolutions, it has stayed simple.
3.5 billion Google searches happen each day. With research like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day.

What many don’t know is that there’s a backstory to the most well-known design on the internet.

1999-2010: Ruth Kedar’s logo designs

A mutual friend introduced Brin and Page to Stanford assistant professor Ruth Kedar.they asked Kedar if she’d design a few prototypes.

She started with a mostly black logo using the Adobe Garamond typeface. She also removed the exclamation point that was in the original logo.
Page and Brin like this logo because the mark in the middle looked like a Chinese finger trap, Kedar says.

Her next attempt used the Catull typeface (which should look familiar). The logo was meant to trigger accuracy, like a target.

Then she got a bit more playful, experimenting with color and engage Os. Those Os ended up becoming the basis for the Os at the bottom of every search engine results page.

With the crosshairs and the magnifying glass, Brin and Page thought this design was a little visually overwhelming.

The next few iterations are more like the Google logo we know today. These designs feel younger and less serious than the others.

Kedar makes the letters pop off the page with shadowing and thicker lines.

By the eighth design it was the simplest yet. Ultimately, Kedar wanted to show Google’s potential to become more than just a search engine. She also changed the traditional order of the primary colors to reemphasize how untraditional Google was.

This version colors and the slanted angling make it feel youthful and energetic.
The final design is one of the most minimal. It was Google’s official logo from 1999 to 2010.

On May 6, 2010, Google updated its logo, changing the “o” from yellow to orange and removing the shadowing.

2015: A new logo for Google

In 2015, designers from across Google met in New York City for a whole week design sprint to produce a new logo and branding.
After that sprint, Google’s logo changed dramatically. The company preserved its distinctive (blue-red-orange-blue-green-red) pattern, but changed the typeface from Catull to the custom schoolbook inspired Product Sans.

At the same time, Google also rolled out several variations on its logo, including the rainbow “G” that represents the smartphone app and the favicon for Google websites, and a microphone for voice search.

The new logo might look simple, but the transformation was significant. Catull the former typeface has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters. Serif typefaces are less versatile than their sans-serif typefaces.

The logo is also meant to look young, fun, and unthreatening “I’m not like other massive tech corporations, I’m a cool massive tech corporation.”

A Dynamic Logo

Google’s logo is now dynamic. When you begin a voice search on your phone or tablet, you’ll see the Google dots bouncing in anticipation of your query.
As you speak, those dots transform into a planer that responds to your voice. And once you’ve finished talking, the planer changes back into dots that ripple as Google finds your results.
A Google design team blog post says:
“A full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation, While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves.”

launching and Growth of the Google Doodle

In 1998, Google started the Google Doodle which is a temporary modification of the traditional Google logo.
The first Google Doodle originated in 1998. Page and Sergey were attending the Burning Man festival. that’s when they got the idea to put a stick figure drawing behind the logo’s second O.

In 2000, Brin and Sergey asked the intern Dennis Hwang to come up with a doodle for Bastille Day. Users loved it so much that they appointed Dennis “chief doodler.”

At first Doodles tended to mark well known holidays, like Valentine’s Day, Halloween, and Indian Holi. But as time has gone on, they’ve become more and more global and creative.
Today, doodles are often used to commemorate holidays, special occasions, and birthdays of artists, scientists, thinkers and important people.

Doodle ideas can also come from Google users. After an idea or doodle pitch got approved, the actual doodles are designed by illustrators and engineers.

Google has continued to embrace doodles with a verified Twitter account devoted to updating its audience about the new published doodles.
Google also invites people to submit ideas for doodles at proposals@google.com.

As people and technology evolve, the design has too. At the rate things are changing, we’ll probably see a new version in a few years.
Because as we said before, Google is not like other massive tech corporations, it’s a cool massive tech corporation.

What about you, Have you ever submit Doodle ideas to Google?