Felt guilty when by smash that dream bubble with the reality of a typical day a graphic designer might face.

If you thought that a graphic designer had an easy job, the typical preconceived notion is that all a graphic designer needs to know is how to draw.
Students seem shocked to learn that they need to pay attention in English and Math class because a graphic design job depends on both subjects. Also you need to have good communication skills in order to sell your ideas.

A graphic designer may find their work environment is actually more production based than they may be expecting. Teacher deadlines can be very accommodating. Students may have a week to come up with some ideas. From there they may have a couple of weeks to fine tune the concept, then possibly more time to present the final design to the teacher.
Then comes the real life talking! The real world has much tighter deadlines! We live in a fast-paced world, and as such, designers find that clients want everything Right NOW!

Keep in mind design work is very subjective. No matter what degree you hold or how much experience you’ve acquired, there will inevitably come a time when someone with absolutely no design background will tear apart your design.
But that doesn’t mean that you give up, instead you have to survive!

Want to survive a career that is based on people’s opinions?
Well, you’ll need a thick skin. Go ahead and form your own opinions of what a graphic designer’s job should look like, and strive to make them a reality! Despite the challenges graphic designers face, working in the field is exciting and constantly changing.

So, what makes a good relationship between Client and Designer?

Working in a big design project can be a stressful task, but like most things in life, a little collaboration can make things done! The client and the designer will be drowning in a bunch of drafts & proofs of the project along the way to find the perfect design. This can be a trying time, especially when you don’t see eye to eye on certain side of the design. Don’t stress! Debating about details and trusting each other can lead to a stronger project in the end.

Always remember, both of you are experts in your field. The client knows more about their business than anyone else, and the information they hold can be priceless to the project.
Before the project begins, the client should try to think about their main goals for the project and how they want it to influence their business.
They should also reflect on some of the details that might help the designer to create something that is unique to them.

They always ask themselves: What makes my business special?
Does something about the area I’m in make it unique?
Asking yourself things like these should help the client to imagine what they need.

After the client conceive what they need, the project moves over to the designer. The client supplies the designer with all the information that they brainstormed and it’s off to the competition! So what happens when the first couple proofs come back and it’s not absolutely perfect?
That’s normal, most design projects take some back and forth before coming to the final result. Remember that as a client, you hired a professional to assist you. Throughout this process they’re going to offer their input and advice as you move forward, so try to be open to it! Take advantage of the designer’s experience in the field by asking questions and being active in the project.

The best thing to remember is that everybody is on the same team. Both the client and the designer want this to be the best project it can be. This takes trust and respect from both parties to make it happen. So take careful consideration of each other’s opinions and work to make something really great. With a bit of collaboration, the next design project you will work on will go Smoothly!

Be patient, Be professional and you will survive it’s all about working smart in collaboration!

Three important tips for clients starting a project with your designer

By https://dribbble.com/noamweiner

Most of designer, have worked on many projects that didn’t go as smoothly as they had hoped, which means multiple proofs, and in some cases, a complete redo. Usually the biggest reason for wasted time and energy is the lack of communication. Sometimes clients wrong believes that designers blindly know what they want, so they give them the project with little or no information or direction and tell them
“work your magic”.

There are many creative roads that can be taken, so giving designers enough direction will help to start design inspiration.
The more information designers can collect from the customer, the better equipped they will be to deliver a product that gets results.

Those three simple steps will save time, money and make your designer happy:

Supply all the information from the start.

When designers start a project, they suppose the client has provided all the available information they had .
Well that’s wrong! Don’t assume that they know your company as well as you do! If they don’t have a regular working relationship with your company, they probably won’t know your products and services, or even the contact information or address of all your business locations.
Sure, designers can gather some information from your website or Facebook page, but researching that just adds time to the job. If your job was quoted for two hours of design time, wouldn’t you rather have more time devoted to the creative aspects of the project instead of the research? Your designer certainly does!
If you have an idea or opinion before concept of what you would like the piece to look like, discuss it with your designer.
Give Your designer some solid ideas of what kind of artwork you visualize, or maybe a specific theme that the artwork could follow.

Many customers search Google images or stock photography sites and email examples to the designer. Designers doesn’t mind that, but they do reserve the right to suggest other images based on our creative instinct. mysterious or abstract suggestions may make it more difficult for the designer to come up with a solution. Be more precise with your request.

You can save time and make it easy on the designer by supplying all of the copy in a Word document. Don’t bother formatting the text or adding color to headlines, we’ll take care of that.
Don’t forget to add notes as necessary. For instance, mark in the Word document where you might like to see a certain photo, or highlight text that can be eliminated, if necessary. Be sure to indicate what is the most important aspect to emphasize. Is it the rate? The quality of your product? Or maybe the service after the sale? A professional designer will look at all copy and make their own definition of what is most important, but they can’t guarantee that it will work with what you had intended to highlight.

Descriptive feedback

Rarely, the first proof a designer provides will be perfect.

All the time there will be revisions that need to be made. At this stage of the project, customer input is fatal. Designers may love abstract artwork, but when it comes to client feedback they are looking for crystal clear instructions. Don’t just say “I don’t like it”. Be specific! By “it” do you mean the layout? The images? The colors used? Help your designer break down the ingredients of the piece to determine the area that you feel need improvement.

Clients should be as adjective as possible when providing feedback to the designer. Say for instance, the headline needs to be bigger. Or the color you’ve chosen looks too much like our competitor’s branding. Designers are open to other points of view, so we are not offended when clients return a proof with revisions. The clearer those revisions are, the fewer proofs will be necessary.

Descriptive feedback is a critical stage for your design.

Be faithful in your designer’s abilities

Don’t take it personally if they take freedom with some of the suggestions you make. It may appear that they are ignoring you, but based on designers knowledge or experience, they know that the suggestion you made will not turn out as you had imagined.
For an example, if you provide a photo for a billboard design, we will be most concerned with its size and resolution. We want to make sure overall quality, so if the photo you provided was the size of a postage stamp, we know that it can’t be increased much without becoming blurry.
So, your designer will request a new photo or suggest a similar stock photo. Ultimately, you can trust him to make recommendations that he believes will result in an improved product.

Having faith in the designer’s abilities means allowing him or her space to exercise some creative freedom. That does not mean you need to agree with everything the designer does. If the project is heading in a direction you don’t like, be sure to voice your worries.
Ask questions and request explanations, if needed. Be certain that there wasn’t a breakdown in communication at some point along the way.
Your designer looks to you as an expert in your field.
They value your input and suggestions because they know no one knows your business better than you do.
In return, designers hope that you would give them the same seeing.

Overall, Designers goal is to work hard to earn your respect and deliver a product that you’ll love!

Tell us the most successful experience you had with a designer or with a client?

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers.
If you do that right, you will have a magical solution for making money.
You’re excited now, right? You want to create a sales funnel now and fast. Don’t worry. It’s not as difficult as it might seem.

Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase.

Now it’s time to create your sales funnel. For that, you can use the following 5 simple step by step

Step 1: Analyse your audience’s behaviour

It’s all about gathering data and understanding your customers, and what’s the best way to do it? Talk to them!
Because the more you know about your audience, the more effective your sales funnel becomes. By doing that, you will understand their needs and failure and how well your offer helps to solve their problem.
You’re not marketing to everybody. You’re marketing to people who are a good fit for what you sell.

By that way you can adjust your funnel to focus on those key and most relevant selling points. You also gain insights that lead you to set your product or service and make it better. better for your targeted audience!

Some of the most important questions you should ask your customers are:

⦁ What are your current challenges with (the point you’re covering)?
⦁ What are your current fears and frustrations?
⦁ What are your goals and ambitions?
⦁ What have you done to try to achieve your goals/solve your problems?
⦁ How well did it work?

You also can know their activities by starting to create Snapshots of your target audience behaviour reports help you monitor site activity and figure out how people engage with your site.
Where do they click? When do they scroll? How much time do they spend on a certain page?
All of these data points will help you smarten your buyer personas.

Based on your Analyzed data, you can create content for each stage of your sales funnel and help prospects move down your pipeline.

Step 2: Capturing your audience’s attention

The only way your sales funnel works is if you can Pull people into it. This means putting your content in front of your target audience.

There are three different directions you can go here
⦁ Toward paid traffic
⦁ Cold outreach
⦁ Or a collection for both of them

The paid traffic is the easiest way to bring traffic to your website. You pay for an ad and as soon as someone clicks on it, you will have a visitor to your website.
As an example, you can use:
⦁ LinkedIn Ads
⦁ Facebook Ads
⦁ Google Ads
⦁ Twitter Ads

Unfortunately, the disadvantage of paid traffic is that as soon as you stop paying, your traffic will stop and you won’t get any new leads.

Cold outreach is a strategy that involves you sending cold emails or cold calling companies that might need your product or services.

Step 3: Build a landing page

By: https://dribbble.com/shots/6430676-Space-is-the-Place

Your ad or other content needs to take your prospects somewhere. Ideally, you want to direct them to a landing page with a can’t-miss offer.

Simply it’s an Engagement Strategies
You need to constantly engage your leads, educate them on topics they are interested in and help them move down your pipeline to the landing page.

Since these people are still low in the sales funnel, focus on capturing leads instead of pushing the sale.
A landing page should lead the visitor toward the next step.

You need a bold call to action that tells them exactly what to do, whether it’s downloading a free e-book or watching an instructional video, in that way, at some point, they will be ready to make a purchasing decision.

You can create engagement with:
⦁ Blog posts
⦁ Videos
⦁ Podcasts
⦁ Social media posts
⦁ Facebook live
⦁ Webinars

Step 4: Create an Email campaign

Market to your audience through email by providing amazing content. Do that regularly, but not too much. One or two emails per week should suffice.

Build up to the sale by educating your market audience first. What do they want to learn? What barriers and objections do you need to overcome to convince them to buy?
At the end of your drip campaign, make an incredible offer. That’s the piece of content that will inspire your leads to act.

These are other similar strategies that you use to convert your prospects into customers.

In which you can use:
⦁ Sales calls
⦁ Webinars
⦁ Sales and product pages

What’s important is to build the desire for your prospects in advance and turn their implied needs into obvious needs.
Don’t forget to explain to the user what he needs to do in order to buy from you.
Then you can make a clear offer that targets the needs of your customers, BOOM the Deal is closed!

Step 5: Always keep in touch

Don’t forget about your current existing customers.
Instead, continue reaching out to them.
Thank them for their purchases, offer additional coupon codes, and involve them in your social media field.

Let’s set an effective sales funnel example

Imagine that you own an ecommerce business that sells Eco-Friendly Beauty and Health Products.
You know that your target audience hangs out on Facebook a lot and that your target customers are females between 20 and 65 years old.

So, you start running a fantastic Facebook Ad that drives traffic to a landing page. On the page, you ask your prospect to sign up for your email list in exchange for a lead magnet. Pretty simple, right?
Great! now you have leads instead of prospects. They’re moving through the funnel.

Over the next few weeks, you send out content to educate your subscribers about Beauty and Health tips, to share beauty inspiration, and to help consumers figure out how to know whats healthier for them.

At the end of your email blitz, you offer a 10 percent coupon off each customer’s entire first order. Bang! You’re selling Eco-Friendly Beauty and Health Products like crazy. Everyone wants what you’re selling.
Next, you add those same customers to a new email list, with the new ones.

You start the process over again, but with different content.
Giving them ideas for healthy hair and nail tips, advise them about how to care for their skin, and suggest Samples as gifts.
You’re asking them to come back for more.

And that because you have the 4 Sales Funnel Stages
⦁ Awareness: You created a Facebook ad to funnel people to your website.
⦁ Interest: You offer something of value in exchange for lead capture.
⦁ Decision: Your content informs your audience and prepares them for a purchase.
⦁ Action: You offer a coupon your leads can’t resist, then begin marketing to them again to boost retention.

Measuring that Successful Sales Funnel

By: https://dribbble.com/shots/3399553-Measuring-the-cave

Your sales funnel might need modification as your business grows, you learn more about your customers, and you diversify your products and services, and that’s not a bad thing.

And the great way to measure the success of your sales funnel is to track your conversion average.

How many people, for instance, sign up for your email list after clicking through on a Facebook Ad?

Be careful to each stage of the sales funnel:
⦁ Are you capturing the attention of enough consumers with your first content?
⦁ Do your customers trust you enough to give you their contact information?
⦁ Have you guaranteed purchases from your email drip campaign and other marketing efforts?
⦁ Do present customers come back and buy from you again?

Knowing the answers to these questions will tell you where you need to modificat your sales funnel.

Optimizing your sales funnel

The hard truth is, your prospective customers have lots of options. You want them to choose your products or services,
You have to market efficiently, because you can’t force it.
Optimize sales funnel, you’re just guessing about what your prospects want. If you’re wrong, you lose the sale.

You must use specialized applications to watch how people engage with your site during a session.
Where do they click? Does anything seem to hesitate them? Are they focusing their attention where you want?
This is very important because if they’re not optimized for conversions, most people will just click away.

By: https://dribbble.com/shots/4220024-Optimizing-for-Human

So, How do we optimize sales funnel?

You can optimize your sales funnel in many ways. The most important places to put your focus are on the parts when consumers move to the next point in the funnel.
As we talked about Facebook Ads, Don’t run just one ad. Run 10 or 15. They might be very similar, but direct them to different buyer personas and use Facebook’s targeting features to make sure those ads appear in front of each person of your target audience.

Testing your landing pages may take time, but you’ll reach more people and convert prospects more reliably.
You can also test your email campaigns. Change up your language, imagery, layouts and offers to figure out what your audience responds to.
Important! The best way to optimize your sales funnel, is to pay attention to the results.
Start with the top of the funnel. You’re creating content, whether paid or not, to get eyeballs on your brand and to motivate people to click on your CTA (A call to action).
If one piece of content doesn’t work, try something else.
Move on to your landing page. Make sure the offer and CTA imitate the content in your blog post or Facebook Ad, or whatever other asset you used to drive traffic there. Test your headline, images,body copy, and CTA to find out what works best.
When you ask people in the Action stage to buy from you, Always test your offer!
Does free shipping work better than a 5 percent discount?
These little things can make a huge difference in your profits.

Last but not least, track your customer retention rate.
Do people come back and buy from you a second, fifth, and thirtieth time?
Do they refer to their friends?
Your goal is to keep your brand top of mind.
If you never disappoint your audience, they won’t have a reason to go elsewhere.

And finally, Creating and optimizing a sales funnel takes time. It’s hard work. But it’s the only way to survive the marketplace competition.
Believe it or not, small details as font choice can affect conversions.
And for your records, if you ask people to buy from you too quickly, you’ll chase them away.

Take time to build out a sales funnel that represents what you want and what your audience wants.
Seed it over time, set your path to diverse sales funnel stages, and find out why your efforts aren’t working.
Start collecting real, relevant data about your website visitors. There’s no substitute for raw data, and you don’t want to use someone else’s audience and reach to build your sales funnel. It should be uniquely your own.

Dose your business need sales funnel? Contact us we will show you how!

How many times throughout the day do you make decisions? What Should I wear today? What am I going to have for dinner?

We take many buying decisions every day without giving them much thinking. And these decisions, however little they may seem, keep the marketers up at night. Because decoding the processes behind them means that we can use that info to increase the income.

Wouldn’t it be great if marketers know exactly what drives their target audience to choose a particular product over others? This knowledge, if analysed and brought into use correctly could result in selling anything to anyone.

No matter how manipulative it seems, crafting marketing strategies based on the consumer behaviour is a common practice now.
Marketers market their product keeping in mind the emotions and reasoning ability of the target audience, entrepreneurs present their strategies keeping in mind what the investor actually wants from them, and even products are built according to what the customer wants to buy in the market.

Thanks to consumer behaviour.

What is exactly consumer behaviour?

Consumer behaviour is the study of consumers and the processes they use to choose, use/consume, and dispose of products and services, including consumers’ emotional, mental, and behavioural responses. Consumer behaviour incorporates ideas from several sciences including psychology, biology, chemistry, and economics.

In simple words: Consumer behaviour is the study of how consumers make decisions about what they need, want, and desire and how they buy, use, and dispose of goods.

Why is it important?

Studying consumer behaviour is important because this helps marketers to understand what influences consumers’ buying decisions. By understanding how consumers decide on a product they can fill in the gap in the market and identify the products that are needed and the products that are obsolete. Studying consumer behaviour also helps marketers decide how to present their products in a way that generates maximum impact on consumers. Understanding consumer buying behaviour is the key secret to reaching and engaging your clients, and converting them to purchase from you.

A consumer behaviour analysis should discover:

⦁ What effect consumers to choose between various options

⦁ Consumers’ behaviour while researching and shopping

⦁ How consumers’ environment (friends, family, media, etc.) influences their behaviour.

⦁ What consumers think about various alternatives (brands, products, etc.)

So, what are the factors that influence consumers to say yes?

By: https://dribbble.com/shots/6397011-yes

Five main factors influence consumer behaviour:

1- Personal factors: Personal factors are governed by an individual’s personal choices and preferences, interests, likes and dislikes. The sub-factor influencing personal factors can be age, gender and personal issues.

2- Social factors: It’s one of the major driving forces while making a decision. Social class, income, living society, company an individual keep; workplace, etc. can have a major effect on consumer behaviour. Of course, influencers and other opinion leaders have a major role in an individual’s decision-making process too. Other factors include religion, race and nationalities.

3- Psychological factors: a person’s response to a marketing message will depend on their perceptions and attitudes.
The perception of a particular problem is unique to every person and so is the perception of different products. Psychological factors can be influenced by the present situation, perception of needs and problems, the ability to process information and their individual attitude. Thus, marketers have to focus how they portray their product and what psychological effect it has on consumers.

4- Marketing Campaigns: Advertisement plays a greater role in influencing the buying decisions made by consumers. They are even known to bring about a great shift in market shares of competitive industries by influencing the buying decisions of consumers. The Marketing campaigns done on a regular basis can influence the consumer buying decision to such an extent that they may select one brand over another or indulge in indulgent or frivolous shopping. Marketing campaigns if undertaken at regular periods even help to remind consumers to shop for not so thrilling products such as health products or insurance policies.

5- Economic Conditions: Consumer spending decisions are known to be greatly affected by the economic situation prevailing in the market. Especially for purchases made of cars, houses and other household devices. A positive economic environment is known to make consumers more confident and willing to indulge in buying irrespective of their personal financial liabilities.

Consumer Buying Process

How consumer decides on which product he is going to buy, is based on a set of steps each consumer follows

Problem Recognition

When a consumer sees that he has a problem with the existing products, needs replacement or has to buy a new product because his demands require a purchase. He sets the chain in motion.

Information Search

The consumer looks for possible replacements or products that will fit his needs perfectly. The sources of information are usually personal (based on personal research), public (based on public opinion), commercial (information pushed in by the vendor), experiential (a previously used product).

Evaluation of Alternatives

Based on the consumer’s research, they decide which products are to be listed. And which one of the competitions is to be outcast. The two main models of choice are:

Conjunctive: Where the minimum with acceptable quality of all attributes is the deciding factor.

Lexicographic: When the most important attribute is preferred even if that means a slightly lesser quality in other aspects.

As an example: If you are buying a phone and you go for a model with a good overall processor, RAM, camera and display. It is a conjunctive choice.
But if you require a really good camera and go for a model with an exceptional camera but sub-par processor, it is a Lexicographic choice.

Purchase Decision

As it suggests, after factoring in all the pros and cons of a product, the consumer makes the buying decision at this stage.

Post-Purchase Behaviour

Relying on the user experience, the consumer may recommend the product to people or cut the product if their experience isn’t good. The post-purchase behaviour of social influencers is very important to the initial market and this may be the most underestimated point of influence that your product creates.

How does your knowledge of your consumer behaviours help your firm?