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What is the importance of the email? Does it even matter? Why should every business use email?
All of these questions will face everyone when using the Email.
The thing is 95% of U.S. online consumers use email for communication and business. We believe it’s the best communication medium to provide a personal, and direct conversation.
Social communication is on the verge of evolving, and predicted to take over email, but it still has a long way to go. Email is much too important to just be “taken over.”
Email is the best means of communication in a professional manner, and can also be friendly as well.
Also, the data regarding email usage is extraordinary.
It’s a fact that email usage is not only a great way to communicate for consumers, but business use email everyday to reach new, existing, and future customers.
Email is conquering over social by being able to deliver private, transactional messages, which result in being able to help increase customer retention, and a larger profit margin.
Personally, I use email every single day, and like to respond immediately when I receive an email that needs a reply as soon as possible; it’s part of my “getting things done” plan.
As an online consumer, I can’t resist checking my email, and use it more than ever when I’m on the go through mobile email.
Mobile email has featured as a great technology, and is standard for all smartphones.
Now, The importance of Email Marketing for your Internet Marketing.
Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of emails each week, you read them, get inspired by them and even look forward to the next one. Email is a big part of our lives.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company.
That’s why email marketing works at it’s best when it is personalised. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like modifications in your company, challenges, request feedback to your customer, this list is endless. With 5.5 billion users, email isn’t going anywhere.
(we can make it PDF OR a part of it)
So, let us give you some main reason why Email Marketing is a channel that shouldn’t be ignored.
⦁ More effective than social media especially for customer acquisition, we can’t deny that social media is an extremely important component in any business’ marketing strategy, also it is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal, the conversion.
But when it comes to turning people into members, customers or supporters, email marketing is the way to go.
A number of studies from 2013 found that customer acquisition via email marketing has increased in the four years preceding 2013. Email marketing then already accounted for nearly all customer acquisitions that occurred online.
⦁ Economic and Cost Effective, It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or paid Ads. A joint study Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.
Even with the explosion of all sorts of new technology and social networks, marketers keep coming back to email.
⦁ For ten years in a row, email is the channel generating the highest ROI for marketers. According to researchers every $1 spent, email marketing generates $50 in ROI.
Differentiate to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow up information instantly available with one click to your website.
Just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts. Therefore, you get more positive responses, more quickly and at a lower unit cost! A Win-win situation!
⦁ Personal and Customisable, in email marketing, what you’re really doing is dividing up your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.
When you write a post for one of your social media channels, you address your audience as a whole, But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.
Email does not have to be SPAM, and it should never be! It can be used thoughtfully to build loyalty and trust in your brand.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is suitable for them.
⦁ Action, whether you realise it or not, everybody is trained to do something with an email reply, forward, click-through, sign-up, or even straight buying.
Email is transactional by nature and you can use it to direct traffic to your website and eventually drive sales.
As you develop your small business or start-up marketing strategy as a whole, using email will allow you to see results straight away.
This means not just sending out newsletters, but also using email automation based on triggers of your customers.
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.
⦁ Measurable, There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.
Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
⦁ Mobile devices allow people to check their email constantly, because mobile devices have become so common, people are checking their emails all the time in line at Starbucks, during their office commute, in the waiting room at the dentist’s office, at the mall, everywhere.
Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.
Studies in 2014 reports that 91% of people use smartphones to access their email. This compared to 75% of the people who use their smartphones for social networking.
Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!
Start Now! With a few simple steps you will find out why email marketing is important in your small business internet marketing strategy.
Get out your list of people who want to hear from you and keep in mind that you don’t want to be a spammer! use an email service that works, write a crafty email message that is friendly and helpful, and hit SEND!