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All too often, people tend to underestimate the power that words can have when trying to increase their marketing success. Simple, catchy phrases can be enough to garner interest, and something as easy as changing one word in a sentence can have a huge impact on how well a product sell.
People like words that flow, words that make them feel good, and words that spark their curiosity. When businesses focus more on sculpting their product language to form a clear image in their customers’ minds, they find that their customers are more receptive to buying the product.
This is because people like to believe in what they are buying. If they have an exact vision of what they’re going to get, they are more willing to trust in the product and commit to buying it.
Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “Power Words” because they are so persuasive that people simply can’t resist being influenced by them!
But power words aren’t just for copywriters. They can be used by any marketer even inexperienced ones, to motivate people to take a specific action on their website.
Whether you want to entice your visitors to read a blog post, select into your email list, or click “Buy Now” button on your sales page, power words are the quickest and easiest way to increase your processing average.
The value of repetition
Repetition is a tool that doesn’t get used as much as it should. People are more likely to remember details if they are exposed to them over and over again.
That’s why companies like Nike, with their slogan “Just Do It”, stand out from the crowd you see this slogan on most of their merchandise and in every commercial they have. It’s a simple, three-word phrase that is now associated with their brand.
Find a way to sneak in a repetitive phrase or description in your marketing and you will create an association, which will exceed the general reach of your marketing by finding its way into other parts of your customers’ lives.
The SYNONYM mechanism
Finding the right word can be a chore sometimes, but the right word can change the entire flow and have the biggest impact of a sentence. Consider this example:
“Our wires will make it through any type of weather.” vs. “Our wires will survive the toughest of storms.”
Which wires would you buy? These sentences create two very different pictures. The second one appeals to the more visual side of the mind, leaving a more lasting impression on the customer. Not to mention that it flows better and is easier to read.
That’s your job as a marketer, to appeal to the customers’ impulsive nature. Words are the bait and the product is the hook that seals the deal. Using these tools, it will be impossible for them to ignore.
Do you want to add some power words to your marketing plans?
Here are some supplies of them that you can use to trigger just about any emotion, for any diversion goal.
Avarice Words
Avarice is the natural human tendency to want one more stuff than we actually need.
These power words can trigger that tendency by playing on scarcity and loss aversion, or simply by making something sound more important.
Price break
Value
Prize
Profit
Rich
Quadruple
Quick
Reduced
Savings
Running out
Sale ends soon
Save
Up-sell
Soaring
Special
Surge
Treasure
Triple
Whopping
Frugal
Gift
Massive
Giveaway
Greatest
Guilt-free
Inexpensive
Instantly
Jackpot
Last chance
Limited
Luxurious
Marked down
Money
More
New
Now
Pay zero
Premiere
Hurry
Bargain
Before
Billion
Fortune
Bonus
Cash
Cheap
Deadline
Discount
Dollar
Don’t miss out
Double
Economical
Exclusive
Expires
Extra
Fast
Feast
Final
First
Fortune
Curiosity Words
By: https://dribbble.com/shots/2846648-Curiosity
According to curiosity theory, it is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating.
These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.
Incredibly
Illegal
Illusive
Insane
Insider
Interesting
Invitation only
Key
Limited
Little-known
Login required
Lost
Members only
Myths
Odd
Off the record
Off-limits
Outlawed
Priceless
Private
Privy
Psycho
Remote
Restricted
Secret
Secrets
Ridiculous
Be the first
Banned
Become an insider
Behind the scenes
Bizarre
Black market
Blacklisted
Bootleg
Censored
Class full
Classified
Closet
Concealed
Confessions
Confidential
Controversial
Cover-up
Covert
Crazy
Cringeworthy
Dark
Elusive
Extraordinary
Eye-opening
Forgotten
Hidden
Hilarious
Shocking
Smuggled
Sneak peek
Spoiler
Strange
Stunning
Super-secret
Unauthorized
Unbelievable
Uncharted
Underground
Undiscovered
Unexplained
Unexplored
Unheard of
Unique
Unlock
Unsung
Untold
Unusual
Withheld
Laziness Words
By: https://dribbble.com/shots/4388337-Sloth
laziness is the avoidance of work! people are not motivated to do more than the absolute minimum work to achieve their online goals.
Use these power words to make your leadership sound more acceptable, to make your products sound more useful, and to make your headlines more enticing.
Accessible
All-inclusive
Basic
Effortless
Building blocks
Cheat sheet
Cinch
Clear
Complete
Components
Comprehensive
Copy
Downloadable
Easy
Economical
Efficient
Elements
Factors
Fail-proof
Fill in the blanks
Formula
Guide
How-to
In less than
In record time
Ingredients
Instant
Kickstart
Light
Manageable
Manifest
Minutes
Model
Mold
No nonsense
No problem
No sweat
Nothing to it
On demand
Painless
Pattern
Picnic
Piece of cake
Printable
Quick
Ready
Replicate
Report
Roadmap
Simple
Smooth
Smooth sailing
Snap
Straightforward
Steal
Steps
Template
Tools
Uncomplicated
By: https://dribbble.com/shots/5453914-Arrogance
Arrogance Words
Researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.
The fact is, we buy things because of how we think they will make us look: both to others, and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.
For example, “hero”! Customers love getting positive attention and compliments, so of course they would love to be seen as the “office hero”.
Amazing
Attractive
Elite
Amplify
At the top
Awe-inspiring
Beautiful
Bold
Booming
Boost
Boss
Brassy
Bravery
Brazen
Bright
Brilliant
Cheer
Conquer
Courage
Crowned
Daring
Defiance
Drop-dead
Effective
Enchant
Epic
Fearless
Fortunate
Foxy
Genius
Good-looking
Gorgeous
Guts
Handsome
Hero
Kick ass
Knockout
Legendary
Lucky
Magic
Mind-blowing
Noteworthy
Optimal
Prosperous
Remarkable
Sassy
Saucy
Sensational
Smart
Spectacular
Staggering
Strong
Stunning
Successful
Ultimate
Unbeaten
Undefeated
Valoura
Victory
Wealthy
Wonderful
Elegant
You
By: https://dribbble.com/shots/6053085-Trust
Trust Words
Trust is really what content and email marketing is all about.
Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real aim behind all of that is to build trust bond between the consumer and your brand.
Proven
Recognized
Refund
Reliable
Research
Results
Safety
Scientifically proven
Secure
Studies show
Tested
Track record
Try before you buy
Unconditional
Verify
Well respected
Worldwide
According to
Approved
Authority
Backed
Because
Best
Best selling
Cancel anytime
Case study
Certified
Dependable
Don’t worry
Ensured
Expert
Fully refundable
Genuine
Guaranteed
Improved
Lifetime
Moneyback
No risk
No strings attached
Official
Pay zero
Privacy
Professional
Protected
Anger Words
By: https://dribbble.com/shots/4016648-Anger-Inside-Out
Anger has a huge impact on our perception, reasoning, and decisions. It makes us irrational, which can drive to choices that actually have no bearing on the thing that initially made us angry.
Be careful! thrilling up the emotion of anger in your visitors and customers is a bad idea, when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.
Advertisements that use anger have been shown to be highly effective. Studies say anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.
Abuse
Agitate
Annoy
Arrogant
Backstabbing
Beat down
Broke
Brutal
Buffoon
Bullshit
Bully
Corrupt
Coward
Crooked
Crush
Disgusting
Evil
Exploit
Fear
Force-fed
Greedy
Hate
Hostile
Lies
Lying
Miff
Morally bankrupt
Nazi
No Good
Obnoxious
Payback
Pitiful
Pound
Provoke
Punish
Raise hell
Revolting
Ruthless
Screw
Sneaky
Snooty
Snotty
Stuck up
Thug
Underhanded
Vicious
Victim
Violent
Waste
Weak
Worst
Wounded
Fear Words
Is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe and keeps us alive.
If you want to inspire your readers to take action use these power words to make them fearful of what might happen if they don’t.
Be careful, make sure you don’t completely paralyze them with fear So, always provide an actionable solution to their problems and fears.
Beware
Agony
Annihilate
Fool
Apocalypse
Armageddon
Assault
Backlash
Beating
Blinded
Blood
Bloodbath
Bomb
Buffoon
Bumbling
Cadaver
Cataclysmic
Catastrophe
Caution
Collapse
Corpse
Crazy
Cripple
Crisis
Danger
Dangerous
Deadly
Death
Destroy
Devastating
Disastrous
Drowning
Dumb
Embarrass
Epidemic
Fail
Fired
Fooled
Frantic
Frightening
Gambling
Gullible
Hack
Hazardous
Holocaust
Horrific
Hurricane
Insidious
Invasion
Jail
Jeopardy
Lawsuit
Lurking
Meltdown
Mired
Mistake
Murder
Nightmare
Painful
Pale
Panic
Peril
Piranha
Pitfall
Plague
Played
Plummet
Plunge
Poison
Poor
Prison
Pus
Reckoning
Refugee
Revenge
Risky
Savage
Scary
Scream
Searing
Shatter
Shellacking
Silly
Strangle
Stupid
Suck
Suffering
Tailspin
Targeted
Teetering
Terror
Terrorist
Torture
Toxic
Tragedy
Trap
Trauma
Victim
Volatile
Vulnerable
Warning
Worry
Wounded
Don’t be a slave to the endless grind of testing when you can simply copy the words that the experts use.
Power words are a cinch to implement, and they work like magic. With this complete list, you are now equipped to turbo charge your conversions in record time!