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Congratulations; you’ve decided to launch a startup with a positive social impact! Nearly every firm has Succeed maybe you will be one of them!
The bad news is: some Big companies have a bias against startups with an explicit positive social impact on the grounds that they have a smaller addressable market, and that the founders are not sufficiently focused on creating wealth.
so, what should you do?
All you need is Strong Marketing Strategy
But why Marketing?
At its most basic, marketing seeks to match a company’s products and services to customers who want access to those products. The matching of product to customer ultimately ensures profitability.
⦁ Marketing is any activities taken by a company to promote the buying or selling of a service.
Do I really need Marketing?
The main goal of marketing is to research, promote the product along with increasing audience engagement, leading to ultimately selling of the product or service. Customer Service. Brand Awareness.
So, invest your money in marketing it’s gonna payoff we promise you that!
Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix; it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business. also, one of the main goals of marketing is to research and Not only build brand awareness but it can also increase sales, promote the product, grow businesses and increasing audience engagement.
leading to ultimately selling of the product or service. Customer Service. Brand Awareness.
• this is especially for SMBs.
So, invest your money in marketing it’s gonna payoff we promise you that!
8 smart steps to marketing your business
⦁ Running market research
⦁ Profile your target markets
⦁ Identify your unique selling proposition
⦁ Develop your business brand
⦁ Choose your marketing avenues
⦁ Set your goals and budget
⦁ Nurture your loyal customers
⦁ Monitor and review
The influence of business orientations in small tourism businesses on the success of integrated marketing communication.
Small businesses have been identified as a catalyst for creating jobs and generally growing the economy. One sector that is characterized by the proliferation of small businesses is that of the tourism industry. The key to this sector reaching its full potential is access to markets. Marketing communication can play an important role in attracting and retaining customers and in doing so increase the revenue of small businesses.
By: https://dribbble.com/shots/6149357-Family-road-trip-with-dog
As an example: Marketing low-cost airline services to business travelers
A number of EU low-cost airlines have reported their success in attracting business travelers on some of their routes. Recent research shows that business travelers working for small companies are more willing to trade in-flight service, frequency and Frequent-flyer program points for lower fares than those working for larger companies.
How technology advances influence business research and marketing strategy
Technology has a profound impact on business research, and especially on marketing, because
1- technology changes the way marketing managers do their job.
2- these changes lead to major changes in the topics that are important to study.
3- technology provides new ways of doing research.
The most important result of technological advance is the increasing impact of information technology, resulting in the growing importance of service and relationships in the economy. Future advances in marketing are likely to build from advances in technology and relating improvements in communicating, storing, and processing information about customers
The influence of firm behavior on purchase intention: do consumers really care about business ethics?
Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behavior? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly.
Ethics of business students: Some marketing perspectives
This study explores the reactions of 412 business students to a range of ethical marketing dilemmas. Reviewing some of the comparable Australian and U.S. research in the field. The findings suggest that a majority of students are prepared to act unethically in order to gain some competitive or personal advantage. The results support some previous research that shows the existence of gender and age differences in ethical response and likely behavior. This (gender) difference was most divergent on the issue of portrayal of women in advertising. In particular, females and older students respond more ethically in a majority of situations.
In the end our advice is, don’t give up on your firm and know how to choose the company that will really help you and give your customers what they want and deserve, and enjoy seeing your business rises and always keep connected, the future is Marketing!